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Internet Marketing Strategies – Where Do I Start?

Finding Your Path Through the Internet Marketing Jungle

Trying to decide how to strategically market your product or service (or yourself) on the internet can be overwhelming. There are a myriad of marketing possibilities to choose from, and more great strategies are being offered almost daily. How can an internet marketer decide on the best strategic marketing plan that works for their business?

There seems to be as many answers for which strategies to use in what situation than there are internet marketing strategies themselves! There are definitely too many strategies for any one marketer to utilize them all. If you have a very large team with access to multiple internet marketing specialists, your marketing strategies can incorporate most available methods. However, most of us do not have access to that kind of resource.

How Do You Choose Your Internet Marketing Strategies?

There are too many internet marketing options to discuss them all in a short article, but there are three general principles that can make a huge difference to your marketing efforts. Following these principles will not just improve the success of your current internet marketing plan, but can help you figure out where to start focusing your efforts in the first place.

Three Principles for Making Appropriate Strategic Marketing Choices

1) Be Capable in your Strategic Marketing

Not all marketers are created equal. We all have a variety of strengths and weaknesses. Unfortunately we tend to focus more on how to fix our weaknesses rather than how to harness our strengths. It is true we should all strive to improve ourselves, but sometimes the time and effort placed on learning the internet marketing strategies we are struggling with would be better placed finding and perfecting strategies that we already have an aptitude for.

When a strategy works well for the majority of marketers it does not necessarily mean it will work well for you. If a particular strategy does not come easily to you, it will take more time and will likely not generate the top quality you need to stand out against your competitors. If you are not adept at something, use a different strategy that you can implement effectively with the unique capabilities you do have, or make the investment to outsource if you have the means to do so.

This does not mean we should not learn new strategies! If you are not constantly learning, you will also not succeed. Make sure you are not perpetually spending more time learning something that is difficult for you than you are taking to actually market your product or service. Some great internet marketing strategies are better left for others who have a better aptitude for them. Their expertise will allow them to do it better than you anyway.

2) Care About your Strategic Marketing

Let’s face it; everything we do in marketing is not fun. It is work, and most definitions of work do not include the word ‘fun’. However…take a second and think about sitting in front of your computer to work on your latest marketing project. If you would rather be sitting in the dentist’s chair getting a couple of teeth pulled, you are spending your time with the wrong strategies. Work can actually be enjoyable. At the very least, you should be able to find a few good strategies that beat getting teeth pulled. There are many strategic marketing choices on the internet. Pick the ones you enjoy and care about.

“But my current marketing strategies are supposed to be the best for my product!” “My upline says this strategy has been working for everyone on the team!” If you hate what you are doing, it will show in your work, just as your passion will shine through when you are doing something you love. It will be difficult to put in extra hours when necessary, you will be more apt to give up prematurely, and you will be unable to do exceptional stand-out work if you hate every minute of it.

Start by learning the marketing strategies you are most interested in, see which ones you like, and master those first. Eventually learn them all so you can find which methodologies you most enjoy and are best at. These will be the marketing strategies that perform the best for you and are more sustainable in the long run.

3) Be Consistent with your Strategic Marketing

For many marketers, the strategy seems to be: ‘Chase the latest and greatest marketing options as soon as they appear.’ They work on something, get mediocre results, then three weeks later when a great new idea comes along, abandon their current efforts and ‘try’ something else. This is not a recipe for sustainable success.

Sometimes the latest hot new marketing trend can work wonders and inject a lot of cash into your business. New ideas should be taken advantage of when appropriate. However, if it’s new it is unproven and may fail. Has it been tested in your niche market? Will it still be working a week from now? If you change your marketing plan more often than you change your socks, you will never get really good at anything. You will be spending as much time learning new things as you do actually marketing your product or service.

Consistency is the key. If your strategic marketing plan is based on solid and proven strategies and you do not give up and start something new every couple weeks, you will become an expert in those strategies. They will get easier, less time consuming, and start running like clockwork to bring you a consistent stream of clients. It is easier and less risky to learn and test new methods when you have a proven and profitable system already in place to fall back on.

Points for Choosing the Right Internet Marketing Strategy

– Develop a good strategic base of internet marketing methods that you enjoy and are capable of implementing effectively.

– Be consistent with these marketing strategies so you become an expert and are profiting from them with minimal effort.

– Try almost everything, including the ‘hot’ new methods that look like they have potential, but don’t abandon the tried and true methods that have already been proven to work.

– If you find new marketing methods that you enjoy and can utilize effectively, add them to your long tern internet marketing strategy and use them consistently until you master them.

Follow these steps, be patient and consistent, and you will succeed in finding your own strategic path through the internet marketing jungle. Happy Marketing!

Who Else Wants to Know the Pros and Cons of a Direct Marketing Campaign?

Starting Your Own Business

I got to tell you that whether you are in the network marketing business or are building another home based business, marketing is a very important factor. How else can your business succeed if nobody knows it even exists? How would anybody be able to find you and your business? Continue reading and I’ll share some of the advantages and disadvantages of running a direct marketing campaign.

Marketing Campaigns

There are a few different ways to run a marketing campaign. Direct bulk mailings, email campaigns, telemarketing and even purchasing television or radio commercial time are all ways that small businesses get the word out about their products or services.

For most of us, these methods can be cost prohibitive. Many home based business owners take their business’ budget right out of their household income. Because of this, it becomes very important to weight out the pros and cons of direct marketing before making the investment.

The Pros and the Cons

Direct marketing is driven straight to the potential customer or lead. This removes the need to raise prices to cover a middle-man. Some methods of marketing, including emails and bulk snail mail, can even further target your desired consumer by determining what demographic your market consists of and gathering or buying mailing lists specifically for that market.

Direct marketing also allows you to more accurately track the success or failure of specific campaigns. This information is very valuable moving forward as you fine tune and adjust your marketing strategy.

One of the most obvious disadvantages to direct marketing is people’s tendency to not only get annoyed by these campaigns but even to prevent you from reaching them in the future. For example, I tend to mark as “spam” any direct email marketing that I did not specifically request, hopefully to never be heard from again.

Another clear disadvantage is the costs involved. For most of these strategies, market research, mailing lists and delivery costs are all factors. If you’re considering putting together a radio or TV ad, production costs must also be considered.

Word of Mouth

Perhaps the greatest and most overlooked direct marketing campaign strategy is simple customer satisfaction. If you go out of your way to provide your customers or leads exactly what they are looking for at a reasonable cost, their word of mouth advertising can be the most direct, not to mention least expensive, form of marketing available.

Direct Marketing Tips – Ultimate Direct Mail Marketing Guide!

Everyone seems to hate direct mail, and most companies have tried to use it without success. But with these direct marketing tips I want to transform your direct mail marketing from junk and spam to something that is really effective that the customer wants to receive.

Let’s look that this is 3 phases…

PHASE 1 – Think about your mailing list.

Is the data very old and are you confident that the source of the data is reliable?

I can’t tell you how important having a good list is. It does not matter if you already own it or are going to buy one you need to make sure that it’s up to date.

PHASE 2 – Targeting.

No set of direct marketing tips would be complete without talking about the idea of targeting.

Always keep one thing in mind:

“If you want to sell a ton of burgers, all you need is a hungry crowd” – Gary Halbert.

You should target the factors below:

* The persons age

* Location

* Lifestyle

* Schooling

* Likes and dislikes

* Buying behavior.

PHASE 3 – Market research.

You need to find out how the market think and the pain they are feeling which you can help to solve.

Luckily this is much easier today with online forums focused on each market niche.

PHASE 4 – Your marketing message.

You should make your message clear, persuasive and easy to understand. Don’t try and fill your direct mail with a load of information and products because you will just end up confusing your customers and will not get any sales.

Have one goal for each piece and do everything you can to achieve that goal.

Final thoughts.

Direct mail can be a great tool for your business if you go about it in the right way.

If you just follow these tips an 8.0% conversion rate is not uncommon.

Good luck.

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