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Why Should You Use an Updated Direct Marketing List?

To achieve success in direct mail marketing, the marketer needs to have the right mailing list. What is a mailing list? A direct mail marketing list contains the contact information of qualified leas along with other details that are relevant to a marketer. Using the mailing list, a business owner can launch advertising campaigns to reach out a targeted audience.

Indeed, it is very important to start with the right list so as not to waste time and money on a poor campaign. Many people often change their post mail addresses and email email addresses which is why it is important for a marketer to make sure that the list he uses is always updated.

Using an old listing could mean not reaching your intended audience and giving out your marketing mails to the wrong hands. On the contrary, a good list increases your chance of getting positive response out of your direct mail marketing campaign.

Direct Mail Marketing – Use Postcards? Or E-mails?

Direct mail marketing can be done both offline and online. If you choose the traditional method of direct marketing, sending postcards is the best way to advertise. On the other hand, if you have a business website or an online store, email marketing can surely increase your sales.

In order to boost their marketing potential to the fullest, many successful merchants use both offline and online direct marketing. Although the internet is a booming industry, traditional methods of advertising such as postcard marketing should never be overlooked.

Direct Mail Marketing Techniques

Let’s say for instance that you want to send out advertising postcards. To get the best results, it is recommended that you send via First Class Mailing to enjoy important mailing features such as the Return to Sender option. Although First Class Mailing may cost a little more than ordinary postage, you can be assured that your marketing letters will be delivered to their intended recipients.

If you are sending marketing emails, you need to be careful not to make the mistake of sending unsolicited emails as doing so can send a negative impression to people. In addition, it is easier to change email accounts so you need to do your research to make sure that the accounts you are sending to are still active.

There are standard rules in direct mail marketing that must be observed. Aside from not sending unsolicited emails, a marketer must also avoid spamming or bombarding the recipient with so many emails at one time. Most recipients would want to see both a Subscribe and Unsubscribe option for this gives them the idea that they can easily decide whether to accept messages or not from your company.

make sure that you are purchasing a mailing list from a reputable marketing list broker. Better yet, build up your own marketing listing by conducting market surveys or by offering free newsletters to visitors of your business website. Doing this will help you ensure that the people who signed up your listing are truly interested in your products or services.

Copyright (c) 2010 Luie De Von

Direct Marketing Examples, a Polite Way to Use Direct Marketing

What are some direct marketing examples? Sending e-mail off lists, cold calling, or inviting everyone you know to a party to promote a product would be direct marketing examples. Direct marketing is an approach to marketing that is at times controversial. What is direct marketing? Simply put, it is presenting a product directly to the consumer. The reason that this is not the favorite approach to presenting products is because it can often include lists of names being sold and the consumer getting mail that they do not want. No one wants hordes of junk mail, or e-mail, offering products that they are not interested in. But, there is a polite way to execute a direct marketing approach. Lets talk about one example.

Offer People Free Products. People want to know that what your offering is worth their time and money. If you offer them something of value for free they will get a good look at you and your product without feeling like you are trapping them into a quick sale which would equal a quick loss of their money.

What kinds of free products? It depends what your business is and what you are trying to sell. Good things to offer free when internet marketing are e-books or reports with tips on whatever subject you are an expert on. If you have a shop, do a giveaway of something small. The number one thing to do when giving away a free product is to make sure you are giving away something of worth. When You do this, they will trust you and come back to see what else you have to offer. Which bring us to the next point. 

What do you get in return for offering them this free product? In order for them to get your free product they have to give you their name and e-mail. This works especially well when direct marketing online.You now have their e-mail address and they have tried your free product . You can continue to offer them more products and they will come back because you gave them something of value for free! Now you are direct marketing.

Now what you have done is created a list of people who like you, your products, and will open your e-mails. You are no longer a direct marketer who is marketing to a cold market, but you are creating a warm market for yourself, online. 

5 Ways Mobile Direct Marketing Differs From Traditional Direct Marketing

Mobile direct marketing is more powerful than a locomotive, able to leap tall buildings in a single bound and has response rates that will blow your socks off. Here’s how mobile direct marketing differs from traditional direct marketing.

1. A mobile direct marketing campaign is a piece of cake to implement. However, while traditional direct marketing can start with simply buying a list of prospects or buyers for your product or service, mobile is 100% opt-in. You cannot buy a list of mobile phone numbers and blast out your message.

2. While traditional marketing typically starts with a list, an SMS marketing campaign starts with a campaign offering something your target audience would find valuable. This could be updates about your product or service, alerts or a coupon giving purchasers a discount.

There are a number of ways to publicize the existence of your campaign; many simply are integrated with traditional advertising channels with a call to action to text a keyword to a short code. Acting on your call to action, your SMS message requires the person to opt-in to your database in order to take advantage of your offer. This is the basis of SMS marketing and how your mobile list is built.

3. Mobile direct marketing is both efficient and eco-friendly. Traditionally, a company would spend money having flyers or mailers printed only to have 90%+ travel directly from the mailbox to the trash can.

Since a mobile list is built with opt-ins, any marketing message subsequently sent is to people who have requested information on your product or service. In many cases, the consumer is actively waiting to hear from you. And, of course, since marketing messages are delivered via text messaging in most cases, there are no design, printing or mailing costs.

With regard to coupons, how many times have you been at the checkout counter rummaging through your pockets or purse for that coupon you just know you have? Since a mobile coupon lives in a mobile device that is usually never more than three feet away from its owner, it’s kind of hard to misplace.

4. One of the biggest differences between traditional marketing and mobile direct marketing is the conversion rate. Usually if a direct marketing campaign gets better than a tenth of one percent conversion rate, it’s cause to break out the pizza and beer. It is not unusual for a mobile SMS campaign to have a 20% conversion rate.

5. Traditional marketing campaigns can put a web address in print, on TV or mention it on the radio as well as on many other advertising channels. However, there is a time lag between the consumer receiving the message and their ability to take the next step. More times than not, the initial message is forgotten or never acted upon.

A mobile direct marketing campaign, by contrast, provides the means for the SMS advertising recipient to immediately take action and respond to the message. With this ability, response rates are much higher.