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Internet Marketing Strategies – Where Do I Start?

Finding Your Path Through the Internet Marketing Jungle

Trying to decide how to strategically market your product or service (or yourself) on the internet can be overwhelming. There are a myriad of marketing possibilities to choose from, and more great strategies are being offered almost daily. How can an internet marketer decide on the best strategic marketing plan that works for their business?

There seems to be as many answers for which strategies to use in what situation than there are internet marketing strategies themselves! There are definitely too many strategies for any one marketer to utilize them all. If you have a very large team with access to multiple internet marketing specialists, your marketing strategies can incorporate most available methods. However, most of us do not have access to that kind of resource.

How Do You Choose Your Internet Marketing Strategies?

There are too many internet marketing options to discuss them all in a short article, but there are three general principles that can make a huge difference to your marketing efforts. Following these principles will not just improve the success of your current internet marketing plan, but can help you figure out where to start focusing your efforts in the first place.

Three Principles for Making Appropriate Strategic Marketing Choices

1) Be Capable in your Strategic Marketing

Not all marketers are created equal. We all have a variety of strengths and weaknesses. Unfortunately we tend to focus more on how to fix our weaknesses rather than how to harness our strengths. It is true we should all strive to improve ourselves, but sometimes the time and effort placed on learning the internet marketing strategies we are struggling with would be better placed finding and perfecting strategies that we already have an aptitude for.

When a strategy works well for the majority of marketers it does not necessarily mean it will work well for you. If a particular strategy does not come easily to you, it will take more time and will likely not generate the top quality you need to stand out against your competitors. If you are not adept at something, use a different strategy that you can implement effectively with the unique capabilities you do have, or make the investment to outsource if you have the means to do so.

This does not mean we should not learn new strategies! If you are not constantly learning, you will also not succeed. Make sure you are not perpetually spending more time learning something that is difficult for you than you are taking to actually market your product or service. Some great internet marketing strategies are better left for others who have a better aptitude for them. Their expertise will allow them to do it better than you anyway.

2) Care About your Strategic Marketing

Let’s face it; everything we do in marketing is not fun. It is work, and most definitions of work do not include the word ‘fun’. However…take a second and think about sitting in front of your computer to work on your latest marketing project. If you would rather be sitting in the dentist’s chair getting a couple of teeth pulled, you are spending your time with the wrong strategies. Work can actually be enjoyable. At the very least, you should be able to find a few good strategies that beat getting teeth pulled. There are many strategic marketing choices on the internet. Pick the ones you enjoy and care about.

“But my current marketing strategies are supposed to be the best for my product!” “My upline says this strategy has been working for everyone on the team!” If you hate what you are doing, it will show in your work, just as your passion will shine through when you are doing something you love. It will be difficult to put in extra hours when necessary, you will be more apt to give up prematurely, and you will be unable to do exceptional stand-out work if you hate every minute of it.

Start by learning the marketing strategies you are most interested in, see which ones you like, and master those first. Eventually learn them all so you can find which methodologies you most enjoy and are best at. These will be the marketing strategies that perform the best for you and are more sustainable in the long run.

3) Be Consistent with your Strategic Marketing

For many marketers, the strategy seems to be: ‘Chase the latest and greatest marketing options as soon as they appear.’ They work on something, get mediocre results, then three weeks later when a great new idea comes along, abandon their current efforts and ‘try’ something else. This is not a recipe for sustainable success.

Sometimes the latest hot new marketing trend can work wonders and inject a lot of cash into your business. New ideas should be taken advantage of when appropriate. However, if it’s new it is unproven and may fail. Has it been tested in your niche market? Will it still be working a week from now? If you change your marketing plan more often than you change your socks, you will never get really good at anything. You will be spending as much time learning new things as you do actually marketing your product or service.

Consistency is the key. If your strategic marketing plan is based on solid and proven strategies and you do not give up and start something new every couple weeks, you will become an expert in those strategies. They will get easier, less time consuming, and start running like clockwork to bring you a consistent stream of clients. It is easier and less risky to learn and test new methods when you have a proven and profitable system already in place to fall back on.

Points for Choosing the Right Internet Marketing Strategy

– Develop a good strategic base of internet marketing methods that you enjoy and are capable of implementing effectively.

– Be consistent with these marketing strategies so you become an expert and are profiting from them with minimal effort.

– Try almost everything, including the ‘hot’ new methods that look like they have potential, but don’t abandon the tried and true methods that have already been proven to work.

– If you find new marketing methods that you enjoy and can utilize effectively, add them to your long tern internet marketing strategy and use them consistently until you master them.

Follow these steps, be patient and consistent, and you will succeed in finding your own strategic path through the internet marketing jungle. Happy Marketing!

Direct Marketing Versus Internet Marketing – Which Is The Best?

With the surge in marketing on the internet, some question, direct marketing or internet marketing?
 
First, are you advertising or are you marketing? There is a difference and it is important to know the difference.
 
Advertising is simply announcing a product with the intention of creating awareness with the end result being possibly a sale or even just a visit to a website or similar action.
 
Marketing is a deliberate step by step procedure aimed at a closing of a sale.
 
We are going to look at marketing today.
 
Direct marketing has been around much longer than internet marketing. Direct marketing is often done with direct mailings. This often takes the form of flyers, cards and brochures mailed to a home or business. It can also be personal sales visits to a business or home. Phone calls are also a form of direct marketing.

 
Internet marketing has different methods also. There is direct email, banners, text ads and now social networks. As with direct marketing different methods are used and different combinations and variations are used.
 
Before starting either marketing campaign it is necessary to determine the cost effectiveness. How much expense can be used to make a sale? This is directly correlated to the price of the product and or volume of sales once established with the customer.
 
The costs involved with direct marketing can be prohibitive if the price of the item you’re selling is not high. But if you are selling say real estate the costs in direct marketing can be an expense compensation many times over. The personal visits, repeated mailings can pay off, but is there a better way? Lets look at internet marketing.
 
One of the major factors in internet marketing are the sheer numbers of people available on the internet. There are different figures batted around for the number on the internet but 1.8 billion is a figure often quoted. It is huge. Add to this the different mediums available to the internet marketer. There are videos, pod casts, audio only messages, writing and many interactive mediums and techniques available. The auto responder is another favorite tool giving instant answers, sales letters and even digital products delivered immediately. All of us like ”immediately” don’t we?

 
But what the internet offers that is truly amazing is the ”viral” ability of products and services. Having a sales video go viral,that drives traffic to a sales site, can mean instant success. Sites like YouTube have more viewers than CBS,NBC and ABC put together. That sort of audience is hard to capture but most importantly it is free.
 
Direct marketing will always have a place in this world but for sheer numbers and contacts it is hard to beat the cost effectiveness of internet marketing.

How To Make Your Marketing Strategy Work

1). Make the purpose clear
37Signals has made the art of simple in software, simple in pricing, simple in use, simple in hiring and the clear purpose the business exists. Take this extract from their stated values “Useful is forever – Bells and whistles wear off, but usefulness never does. We build useful software that does just what you need and nothing you don’t.”

2). Define the Marketing strategy, Work with it and don’t just state it
The first step in bringing your strategy to work is to figure out what it really means to you. Many people would look at 37Signals software maker and discover that their marketing strategy is to develop functional software with low cost and deliver in several versions with a 30-day free trial. A quicker check would show their actual marketing strategy is simplicity in everything.

3). Turn it into a mantra question
So, if you’ve developed a marketing strategy and now realize you can bring it to life by way of a defining characteristic, you might be wondering how to drive it deeper into the organization.

The only way for your real business strategy to flourish is to make it an integral aspect of everything you do. The simplest way to do this is to use it as the leading question for every service, product, staff, customer, marketing decision and process. The questions you must ask are: Does this product inspire? Does this decision keep fun alive? Is this process simple? Does this new hire value community? Is this pricing convenient?

4). Produce strategy scorecards
In addition to creating the key word question, teaching how to think with strategy and using strategy filters for decision making, you have to find ways to keep real strategy working in day to day activities of your business.

One of the best ways to do this is to turn strategy thinking into a game. Create scorecards that reward people for thinking, employing and acting with marketing strategy. If, in the case of a company where entertainment and surprise are the major characteristics of market strategy, bonus points could be awarded for taking action that exceeded a customer’s expectations, or for chairing a meeting that was both fun and productive.

5). Build strategy filters
In order for your marketing strategy to reach full potential, it must be the filter your entire staff uses for their work with each other, advisers, suppliers and clients. It is good to build a process that staff members can use when planning a project or even action step. This simple process lets them to view anything they choose in the light of strategy impact and either change course or know for certain that they are taking real strategy action.

Lots of start-up tries to decide the perfect business strategy to use to market only to discover that the market does not require the model they are about to use. Any business plan for that matter, is little more than a guess and I believe that your best chance for getting that guess right is to build your business model.

This assumes the role a fully developed market actually should play in determining the direction of an organization. The fact is, most people, if they consider marketing strategy at all, stop at a core message, identity elements and perhaps a sales proposition and call it a strategy.

A marketing strategy is how you plan to use the resources available to you to build an ongoing case that your business, products and services are the obvious choice for a narrowly defined ideal customer. If you accept this expanded view of marketing strategy, then I would suggest you answer the following questions in an attempt to measure where your strategy stands today, and where it could go if you understood and integrated it fully as your business model.