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Direct Marketing Offers Flexibility Plus Support

Hundreds of thousands of people in North America work either part or full time for some type of direct marketing company. “Direct marketing” refers to selling something, either a product or a service, directly to consumers. This kind of selling “by-passes” the typical retail venues, like a physical store. Direct marketing companies also rely most heavily on word-of-mouth to promote its products rather than commercials, newspaper/magazine ads, etc.

These companies recruit independent sales representatives to promote and sell their products. This kind of selling typically occurs within the home of a customer who agrees to hold a “show” or a “party”. The party host/hostess then invites a group of friends and acquaintances to hear about the product or service. The independent sales representative describes and demonstrates the product or service that he/she is trying to sell to guests.

The independent sales representative usually earns a commission, or percentage of the total amount of sales for a show or shows. Every direct marketing company is different, but typically an independent sales representative earns somewhere between 15 and 25 percent of the total amount of sales that he/she generates.

The goal of direct marketing, aside from making sales, is to keep the chain of sales going. Independent sales representatives try to generate new business during these in-home shows. They may offer the host/hostess a bonus product or a small commission for any new shows that are booked by guests at the party.

The biggest benefit joining up with a direct marketing company is that independent sales representatives are able to choose their own work schedules. They are almost always free to sell as little or as much as they want to (although the parent company may offer strong incentives to reach certain sales targets). There may be a minimum monthly sales quota to meet in order to remain “active” with the company, though there are many companies that don’t have a monthly quota.

Direct marketing is one of the most popular and simplest ways to work at home. Independent sales representatives have the benefit of a parent company which offers training and sales advice. They also have opportunities to work for extra rewards over and above the commission check for meeting sales targets. Cruises, trips and cars are commonly offered to top sales representatives.

You don’t necessarily have to be the world’s best sales person to be successful at direct marketing. You probably have what it takes if:

* You enjoy socializing and meeting new people.

* You are self-motivated.

* You really like the product(s) or service(s) that a particular company offers. “Avid customers make the best sales representatives” is a very common mantra in direct marketing. If you already enjoy and believe in the product, you won’t have to worry about sounding like you’re making a phony or contrived sales pitch.

* You like to challenge yourself.

Direct marketing allows the independent sales representative to be his or her own boss, yet still have the support of more experienced mentors. Some people choose this kind of work as a part time or supplementary income. Others work it into a full time, sustainable and livable income. Either way, direct marketing is an excellent way to make money at home.

Direct Marketing – Proven Ways to Promote Your Products and Services

Direct marketing is a proven success for many organizations to promote their products and services to millions of customers worldwide at once. The major advantage of this kind of marketing is that it can reach a larger amount of customers with the least expense.

Many organizations are using this kind of direct marketing strategies to promote their newly introduced product or the aspiring service that they have come up with. There are many direct marketing networks available today with the high expansion of internet. Many organizations are able to send their emails to a larger number of people through email and advertise their products or services whether the customer likes it or not.

However with these kinds of marketing networks available, it is a known factor that in some countries there are some legal laws which are there to prevent these kinds of direct marketing being used as direct marketing networks. In some email service providers the option of “spamming” is available to report spam of an unwanted advertisement.

There could be some advantages for the customer as well. For instance the advertisement sent to the customer could just be what he/she was looking for and would therefore tend to make an immediate response. There are added advantages for the direct affiliate marketing network as well. For instance, they could keep a track of the responses got from the customers and maintain a database of where they have found the best responses from. They can therefore make a promotion within that state or country to sell their product. This is especially advantageous before spending loads of money to advertise and promote a product.

The most common method of direct marketing networks is junk emails. This is where the marketer will send junk mails regarding their new CD’s or any other product. These mails are of the posted forms. Leaflets could also be sent through this method. The other type of a direct marketing network is the form of telemarketing. This is where the marketer directly calls the customer and promotes the product or service. Then you have email marketing and voice mail marketing as well. These forms are also commonly used in direct marketing networks available today. Some other lesser know forms such as door to door marketing are also involved, which will take more investment on the marketer therefore getting less attention from organizations.

With all the pros and cones from both the organizational aspects and customer aspects, direct marketing networks have increased and expanded in their sizes and are somewhat been able to make an impact in the business world today.

Purchasing a Direct Marketing Mailing List Will Increase Your Company’s Sales

A direct marketing list is a great option to when it comes to growing your business. It is proven that purchasing a direct marketing mailing list will increase your company’s sales. This form of marketing allows you to target your message to people that will have an interest in your product or service. It also allows you to easily focus your marketing efforts to the audience of your choice, whether you are using direct mail, telemarketing and/or email marketing. You can purchase your direct marketing list from any list broker or compiler.

Prior to purchasing a direct marketing list, you will want to gather exact who you want to target and where you want your target to be. You can supply zip codes, counties, states or have a distance radius ran from your location. Along with your geography, you need to come up with your ideal customer. Even if your ideal customer is very specific, it is good to start as specific as possible and work backwards from there.

There are quite a few different direct marketing lists available. These include:

Business Mailing List – this list is able to be targeted by industry, sales volume, employee sizes, and more. It also allows you to target specific decision makers by title within each organization. The database can include business name, address, phone number, contact name and title and more.

Residential Consumer List – this file would be targeting people at their home address. There are many ways to create a targeted consumer list including age, income, gender, and more. You also have the option of simply targeting everyone within a specific geography.

Home Owner Mortgage List- this database would include all individuals that own there home. The majority of this file comes from county tax offices and is selectable by mortgage information including year home was purchased, home value, interest rate, interest rate type and more.

New Movers List – this file is comprised of people that have newly move into an area. This is selectable by anyone moving into an area and can be further segmented into new home owners and new mover renters.

Specialty List – these records would include magazine subscribers, specific professional titles, and other databases created through online surveys and more.