Search Results

Benefits of Direct Marketing: The Personal Touch!

Direct marketing connects you directly with your customers. When customers receive a piece of mail addressed to them, take a phone call, get an email from you or see you or your sales representative in person, they connect with you and your business on a personal level.

Let’s look at three aspects of the benefits of direct marketing.

Building Relationships

When you market directly, you build relationships. No matter what day or age, or how much technology we have, the core of all successful business strategies is building on a rock-solid foundation of interpersonal connection. Customers like to deal with a familiar face, a trusted brand, a known quantity. Contacting customers repeatedly reminds customers of your quality and lets them know you care.

Keeping Track of the Metrics

Direct marketing allows you to track your numbers easily. When you use different types of direct marketing, you can efficiently compile statistics and measure several different parameters, including response percentage rates, geography, demographics, psychographics, and timing. With this kind of specific information, you can reap the benefits of direct marketing more fully in the future by having a scientific, mathematically based way of selecting targets and gauging your timing more specifically.

Minimizing Competition

By marketing directly, you avoid immediate competitor response or counter-offers. Competitors may, of course, get wind of your materials, but they cannot respond as rapidly or effectively as they can to online campaigns, for example. Thus, your deals are likely to be the best ones around. When your customers are accustomed to hearing from you directly, they are less likely to shop around and more likely to keep coming back.

These are three major benefits of marketing directly, but there are many more. To find out for yourself how beneficial it can be, set up your marketing campaign today!

Direct Marketing and the Human Factor

As I roamed from room to room this morning opening my curtains to another glorious day, I realized that it was going to be another one of “those” days. You know the ones I am talking about, where the mind would rather be sitting on a beach, taking a hike in the mountains or fishing on a cool inland lake instead of where it should be: working on creating an article everyone wants to talk about.

I flipped open my computer screen, took a sip of coffee and looked at the rainy scene out of my window. No inspiration there: although my garden does need a bit of work. Speaking of work, as I scan through my overnight batch of emails something catches my eye.

In an article on The Digital Nirvana guest contributor Julie Sullivan talks about her thoughts on the true meaning of direct marketing. Aha! That is something near and dear to my heart. Thank you Julie!

She wonders why marketers and advertisers only see direct mail as the advertising tool being used to describe what direct marketing is. Not to dismiss the abilities of a good direct mail campaign (I happen to think it is important) but most advertisers shudder at the thought of using direct mail. They would rather spend advertising dollars on other forms of marketing. While I will not go into the benefits of using direct mail here, I will say that marketers need to realize that all advertising effort is, in actuality, direct marketing.

As Julie states, direct marketing really has two main principles:
1. Engage in a one-to-one dialogue with your target audience
2. Require your target audience to take some sort of action-call, click, move, you name it.

Think about that for a moment. It does not matter what form it takes or what mediums are used to advertise a message, ALL advertising is direct marketing. Each message is directed to a targeted audience hoping they will take notice of the offer. Once that happens the advertising goal is to take that call-to-action. Otherwise what is the point of advertising to begin with?

Marketers and advertisers should begin to embrace the idea of direct marketing in all its forms instead of sticking their collective noses up in the air. Sorry guys but study after study proves that people want to be treated as human beings with thoughts, feelings and desires (point one above) instead of being treated as a number on a profit and loss sheet. When a business acknowledges that fact and show it, they have taken that first important step toward the ultimate goal (point two above).

Marketers spend a lot of time and money researching what draws people into noticing an advertisement. Sounds, colors, movement, social values, analytics, jingles, catch phrases et al are tested and reviewed over and over again. If there was no value in attracting the notice of the public (direct) to put across a message (marketing) then why would any organization bother to begin with?

It is time for the advertising world to stop dismissing the idea of direct marketing as something old and past its prime. Instead see it as a time tested method that will always be in demand. Unless and until technology does the thinking and purchasing for us, never forget the human factor.

Stock Market Strategies – 3 Great Ways to Get the Edge on the Market

When it comes to share market investing, many traders are only familiar with the old “Buy and Hold”‘ strategy. Little do they know that there are many Stock Market Strategies that can be easily learnt, that can increase their probability of success in the share market.

Whether you are an investor or a speculator of the share market, below are some handy stock market strategies that can improve your overall performance.

Market Timing Strategies

Timing the share market is a strategy that’s purpose is to identify ideal times to invest money in the share market, to buy stock and when to sell. It is true that if the overall share market is strongly trending, that your probability of successfully investing your capital in a stock which is also strongly trend is much greater.

By investing your money in the share market during conducive market conditions and preserving your capital when the market conditions are not, it stands to reason that you can side step some costly trading losses and greatly increase your overall profits.

Stock Option Strategies

One way that a stock trader can either increase or decrease the leverage and risk in his/her trading investments, is to use Stock Option Strategies. One misconception of options is that they are a risky investment because of the leverage they can provide. But the truth is stock options were originally created to remove some of the risk involve in holding stock, and if used correct, they certainly do provide that.

A trader can choose from a range of option combinations, or stock and option combinations, for a range of desired effects. Depending on which option strategy chosen, a trader has the ability profit when the asset rises in value, remains the same or declines in value. There are also stock option strategies to protected the value of your stock assets.

Stock Market Investment Strategies

There are many stock market investment strategies that a trader can use to both take advantage of conducive market conditions, and also to preserve investment capital. Some of the more common strategies are:

  • Portfolio Management Strategies > Capital Allocation, Portfolio Diversification.
  • Position Entry Strategies > Progressive Position Entry, Re-test Entry.
  • Position Management Strategies > Profit Taking Strategies, Free Trade Strategies
  • Position Exit Strategies > Stop Loss, Systems Exit.

Choosing the Right Strategies